Utilizing Keyword Tools Effectively

When you’re doing SEO or PPC keyword research to expand your sets, keyword tools like Wordtracker, keyword discovery, Keyword Spy,and Mergewords can be a big help at the beginning of your research.

What happens when you’re stuck, and you need to expand your set of keywords that are more relevant to your audience search behavior and intent. Or maybe you need to expand more to consumers that are ready to buy your product or call up your service.

Some outside the box thinking on expanding your keyword reach can be found below:

  • TagCrowd – throw in some keywords and let TC show you the KW cloud, from here you can prioritize the keywords.
  • Google Insights – take a 1st tier keyword (phrases) plug it in and see the historical trends and pay attention to the “rising and break out searches”.
  • Keyword Spy – a decent tool to look up keywords and domain information for competitive keyword research.
  • Majestic SEO – Similar to Keyword Spy, but what separates it apart is the historical link velocity chart that gives you an idea of how much effort is your competitor putting into link acquisition.
  • Merge Words – its great for SEO/PPC if you need to create your own blend (modifier), can easily copy & paste to spreadsheet.

These are some of the many keyword tools thats out there, and some I haven’t mention like Google Keyword tool, KW Discovery, and Market Samurai. The idea behind all this is the utilization of the tools, there is no one keyword tool that rules them all. It is the process of research when these tools come into play.

Expanding Keyword Sets

Say your managing a PPC account in Google Adwords that needs to be optimized to bring more targeted traffic. Your viewing all the keywords and wondering how are we going to expand more relevant keywords into the sets. There are a couple of routes to take from here.

Below are “relevant” and “rising” search options.

  • Relevant is used when you’re digging deeper into the keyword sets. With this ideally, you’d want to be advertsing on Google Adwords or any 3rd party that can display the raw searches. You’re distilling down to the intent as much as possible.
  • Rising is used when you’re looking to go after what’s trending at the moment. Normally using this approach works great if you’re running a PPC campaign and in a big market, and if you’re looking at the organic. Be sure that your website or blog is capable of ranking for some of the fresh term. For further reading into Quality Freshness recommend Justin Briggs post.

Relevant Searches

  1. Viewing the “raw” search query in Google Adwords will display the actual search query typed into the box. You do this by selecting the keyword and go up to the “see search terms” and click on selected.
  2. Export this list of raw searches and inserting it into TagCrowd. Tag Crowd will create a keyword cloud, you will be able to see what the main keywords are, and there may be more than one phrase.
  3. Take those highlighted keywords from TagCrowd and insert one at a time into your choice of keyword tool – such as Google KW, Keyword Spy, or SemRush the choice is yours – The tools can expand these keywords further.

Rising Searches for Freshness

  1. View your list of keywords from Google Adwords or Analytics and look at your top query that isn’t branded. Usually will be a service or product phrase.
  2. Once selected plug this keyword phrase into Google Insights to view historical trends and rising searches.
  3. Pay attention to the season and rising searches, as this will cue you in on which keywords to go after.

Summary

There you have it are a couple of ideas to implement on how to use your keyword tools. This post is just the tip of the iceberg on keyword research and implementing action. Many more ways to use tools, in future post we will cover other aspects of what do we do with our competitor data. So, what are some of your ways of doing kw research, please share at the comment box.

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