Using Live HTTP Headers For SEO

Here is what you need to know about using a live http header. Paul Spreadbury writes great content on the usage in layman’s term. This is an excerpt from his article.

Live HTTP Header in basic sense, is when a user requests a page from a website. Each page is returned with a header response, these header responses include:

  • 200 – OK
  • 301 – Moved Permanently
  • 302- Temporarily Moved
  • 400 – Bad Request
  • 401 – Unauthorised
  • 403 – Forbidden
  • 404 – Not Found

For us that are in the SEO business its an invaluable tool to use on a regular basis. Here are some of the things to look for when checking the header responses for SEO purposes.

  • Does a link to your site 302 redirect? – a 302 links does not pass any PageRank so will not be as strong
  • Does any pages in your site 404? – This means your page no longer exists and should be redirected to pass links juice as well as take your user to a more relevant page
  • Does your home page redirect? – If it does you will need to either remove the redirect or change it to a 301
  • Does the page redirect more than 5 times? – If it does, Google may not be able to follow all the links
  • Too many 404 pages or bad request pages may indicate to Google that your site is not trustworthy, which is not good

So if you’re having some issues on your website that sells blackberry bold parts or some steak seasoning. You could be losing out on some money here. Even if you don’t know how to fix the problem, its good to understand what is happening. Notify your webmaster and correct the issue.


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