If you own a brick and mortar business and/or run an online store, you should be aware of the holiday season. Knowing that most consumers are looking to get some decent discounts on their purchases online and offline is paramount for what you have to offer.
According to Hitwise a marketing intelligence gathering company shows in the diagram above the most important days of the year for all of us marketers. (business owners)
If you’re not ready for Black Friday, then get ready for the Christmas and “the day after Christmas.” If you’re website is optimized for your relevant keywords. Now, you need to add some modifiers to your keywords for the products or services that you provide.
- Free Shipping Purchase for more than 4 Poultry Seasoning
- Blackberry Parts Coupons Christmas Sale
- Free Restaurant Start Ups Consultation
- Redding Vinyl Replacement Windows Estimates
So what we’re saying is get your website ranked for those keyword terms in the search engines. This strategy should have been in place 4 months out before the holidays. What do you do if your business is not ranked for anything?
PPC, that is pay per click thru Google Adwords, or Yahoo, Bing paid search. This will give you instant exposure to your website, of course with a price. Depending on the competitiveness of your market, you could be paying anywhere from $3.00 plus dollars per click.
What is important to understand is that you can control your budgeting and when to turn on and off the ads. Understanding this can help any business thats on a limited budget.
Another method to give your business exposure is to utilize the social media websites to spread the word.
- Create a profile with twitter, facebook, Linkedin.
- Within the web property (twitter) join relevant communities that it has and spread the word
Get started on Social Media is the “now” thing to do. It will not give you instant SEO rankings, but depending on what you have to offer and how you engage with people. Your business can still have exposure with success. Be sure to combine Social media with PPC. On a limited budget use the social media to create the buzz on the specials to come. Then, on that day turn on the PPC campaign for just that day. Remember to stick to your budget while doing PPC, because you can use up your budget quickly.
Hope the information helps, if you have more questions, please feel free to leave a comment or contact us directly by pushing the big blue button on the top right. Have a Great Turkey Day from the staff of Seattle Tacoma SEO Services!