Here’s the next simple way to find a keyword phrase in your Google Analytics. Suppose in your GA shows that you have traffic for a certain keyword phrase that you’re receiving.
I scoured the web looking for a tutorial on how to filter for an exact phrase in Google Analytics, and when I didn’t find one, I did some testing and figured it out. Here’s the syntax that must be used to isolate exact phrases in keyword data:
It’s as simple as that. And here’s a screenshot to help further clarify the process. Try it for yourself the next time you need to isolate a very specific keyword variation!
Google Analytics Exact Match Filter
Hope that helps!