Facebook Open Graph Tags

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One of the many big buzz happening is the influence of Social Media in the SEO world. At the moment there isn’t a direct factor that saids if you #hash this, then you will rank high in the search engine. The effectiveness of the social media is more of an indirect factor. Social media search is totally different than from search engines.

Facebook markups known as “open graph” is gaining popularity. The purpose behind the markup is to communicate with Facebook API to integrate your website with the open graph protocol.  These tags are placed inside the <head> section of the webpage.

 

<head>
<meta property=”fb:app_id” content=”YOUR-APP-ID” />
<meta property=”fb:admins” content=”USER_ID,USER_ID”/>
<meta property=”og:title” content=”Page Title”/>
<meta property=”og:type” content=”TYPE”/>
<meta property=”og:url” content=”http://www.mydomain.com/page-url”/&gt;
<meta property=”og:image” content=”http://URL-TO-IMAGE”/&gt;
<meta property=”og:description” content=”Description of page content” />
</head>

Next add your Facebook like button, there is a Javascritp/SDK that you can get from facebook.com/developer/.  Once installed on page, any visitors can like your page.

This like will appear on the visitor Facebook wall and your like button. What is unique about all of this is that this can be index by the search engines. This alone won’t make your website rank any higher but on the social search, this can show the connections which is connected to interests.

Likes vs Links

Links are fine for SEO purposes but “Like” is about word of mouth marketing. More than likely when you find things online you usually will read up on recommendations, reviews from business sources or people that you know.  The later is a more realistic view of what usually happens prior to making a committed transactional event. In other words making the conversion.  Many eCommerce sites are starting to utilize this markup for their product pages. Just visualize seeing the number of comments about the product or service and statistics have shown to increase the click thru rate by 20%.

Now its your turn to take action and apply this to your website. If you have any questions please leave them below. Cheers!

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